Three generations of ice, findable at last
Ice sculptures, packaged ice and dry ice for events across the GTA, from a Scarborough family carving since the 1990s. Hours, catalogue and contact in one place, with an assistant on the page to answer questions.
The Challenge
Three generations of ice carving, and no way for a customer to see the catalogue or place an order without phoning during business hours.
What we built
- Product catalogueevery line of ice, browsable
- Cart and checkoutcustomers order online, at any hour
- Stripe payments, with order confirmations by email
- Resume your ordera half-finished checkout can be picked up later
- Customer accountsorder history, so a repeat order takes seconds
- Event enquiriesa separate path for sculptures and large events
- Admin back officeorders, products on a kanban board, and enquiries
- Feature flagsparts of the shop can be switched on without a deploy
- Error log and launch readinessproblems surface to staff, not to customers
- An AI concierge on the pageanswers catalogue and hours questions
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