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“A Mississauga mobile groomer showed up to a new client's house and asked about the dog's temperament. The owner said 'I texted you all that last month.' The groomer had 600 unread messages and couldn't find it. The dog turned out to be fear-aggressive with clippers.”

Pet service providers collect critical animal information (allergies, medications, aggression triggers, vet contacts, vaccination status) through text messages and DMs that get buried instantly. When a different staff member handles the pet, they have no access to the history, creating safety risks and unprofessional experiences.

“A Vaughan doggy daycare accepted a Labrador whose owner verbally confirmed his bordetella shot was current. It wasn't. The dog came down with kennel cough and infected four other dogs over the following week. Three owners threatened legal action.”

Boarding facilities and daycares are supposed to verify rabies, bordetella, DHPP, and other vaccinations before accepting animals, but most just ask owners and take their word for it. Paper records get lost, photos of vet documents sit in camera rolls, and nobody tracks expiration dates until there's an outbreak.

“A Toronto dog walker promised pet parents daily photo updates and report cards. By month two, she was spending 45 minutes every evening after walks editing photos and typing individual texts to 12 different owners, for work she wasn't being paid for.”

Pet parents increasingly expect detailed post-visit updates with photos, activity summaries, feeding confirmations, and behavioural notes. Doing this manually through individual texts or emails after a full day of animal care is exhausting and unsustainable, but skipping it makes your service feel generic compared to competitors.

“A Markham grooming salon booked 'Bella' for a 2 PM nail trim. The owner showed up with Bella the Shih Tzu and Max the Golden Retriever, expecting both done. The schedule only had a 30-minute slot. The groomer had to turn Max away.”

Many pet owners have two, three, or more animals, and basic booking systems treat each appointment as standalone with no household linking. Staff can't see that the same owner has multiple pets, services get under-scheduled, and pricing for multi-pet discounts has to be calculated manually every time.

“A Hamilton pet boarding facility double-booked over the Victoria Day long weekend, accepting 18 dogs when they only had safe capacity for 14. The owner spent the holiday weekend scrambling to find overflow space.”

Small boarding facilities and pet hotels track capacity in their heads or on whiteboards, with no system that blocks bookings when they're full. Holiday weekends, March break, and summer are peak chaos. Overbooking creates animal safety issues, and underbooking means lost revenue during the most profitable periods.